
What is Life Insurance?
Life Insurance is a way to safeguard your family’s financial future in the event of your unexpected passing. By paying regular premiums, you guarantee a payout to your loved ones, helping them manage essential expenses such as:
- Mortgage or rent payments
- Everyday living costs
- Children’s education
- Outstanding debts
With our Life Insurance options, you can choose between term and lifelong policies.

Types of Life Insurance
The type of life insurance you need will depend on your personal and financial circumstances, as well as your budget.
At Cover Direct, we can arrange the following life insurance options:
- Level Term Life Insurance: This policy ensures that if you pass away during the term, your dependents will receive a fixed sum. It’s an excellent way to provide for your family’s future, maintaining their lifestyle without financial disruption.
- Decreasing Term Life Insurance: Ideal for covering debts that decrease over time, like a mortgage. The payout decreases over the term, reflecting the reducing debt, ensuring your family won’t bear the financial burden of ongoing repayments.
- Whole of Life Insurance: Unlike term insurance, whole life covers you for your entire life, guaranteeing that your beneficiaries receive a payout no matter when you pass away. It’s a way to leave a legacy or ensure your family’s financial security permanently.

~ Jen, Cover Direct
- Application: Complete the application process, which involves answering health and lifestyle-related questions. Your personal circumstances will influence the cost of your policy.
- Choose a Policy: Decide on the type of life insurance and select the duration and amount of coverage that aligns with your needs and goals.
- Premium Payments: Once your policy is in place, you will need to make regular monthly premium payments for the entire policy term. Failure to make these payments will result in the termination of your coverage.
- Claim Process: In the unfortunate event of your passing during the policy term, your loved ones can file a claim to receive a cash lump sum payment. The amount paid out will depend on the type of policy and the amount of coverage you have secured.
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How Much Life Insurance Do I Need?
The amount of life insurance you need depends on several factors:
- Debts and Mortgages: Enough to cover your outstanding debts, including your mortgage. The average mortgage debt in the UK is approximately £129,130 (source: Finder UK).
- Living Costs: To replace your income for dependents to maintain their lifestyle. The average cost of raising a child until the age of 18 in the UK is estimated at £166,000 for couples (source: CPAG)
- Education: If applicable, include the cost of your children’s education.
- End of Life Expenses: Cover any potential medical bills or funeral costs.
How Much Does Life Insurance Cost on Average?
The average cost of life insurance varies based on factors such as age, health, lifestyle, and the level of coverage. However, typically, the average monthly premium for life insurance is £34.43 per month* in the UK.
*Based on total revenue in latest published accounts following competitor market analysis
- Your health & lifestyle
- Cover amount
- Occupation
- Your age
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