The Cover Direct Story.

Cover Direct are different, but how are we different? Well first things first we have one single objective – put the customer first. That is our ethos and culture, everything else has been designed around achieving that.

We offer the customer the chance to understand Life Insurance alongside their needs, for them develop a clear statement of their risks and priorities. From here we listen, advise and provide solutions unique to you. All on your time. This is how we are different. This is why we are market leading.

Independent and fully advised.

We are proud to be independent, we work with all the UK insurers, and our team are fully advised. This means we search the whole market for you, we listen, understand and provide a solution. We offer you the choice to learn, discover and buy according to your needs whilst fitting your busy schedule.

Cover Direct was founded by Edward Durell who understood that Life Insurance is extremely complex, emotional and something we don’t really like to think about. He believes that the current market does not put the customer first, seeing instances of bad advice, pushy sales people, zero relationship and customers that did not actually understand their policies.

We started from scratch, with one objective – customer based outcomes. We set up an office which is based in Camberley, Surrey and built our operational framework to create optionality and efficiency to appeal to all people and their unique situations.

Everything about us is simple and intuitive, after all protection insurance is complicated enough. We built a panel of insurers with all the big names and some smaller ones, so that we can help advise everyone. But importantly we give our customers the chance to understand their situation, their risks and ultimately what is important to them. We do this through our fact find journey, we help along the way as we are the experts, we help you make your decision, in your time – no sales people just advisers.

We have a mission, to provide an understanding of Life Insurance to everyone, because frankly everyone has the right to find out if they need it or not – it’s your decision, your way.

Our insurers

We work with the following insurers:

  • Zurich logo
  • Vitality logo
  • The Exeter Logo
  • Shepherds Friendly Logo
  • Scottish Widows logo
  • Legal & General logo
  • National Friendly logo
  • LV logo
  • HSBC logo
  • Aviva Logo
  • Beagle Street logo
  • Cirencester Friendly logo
  • Guardian logo
  • Hive Insurance Services logo
  • One Family logo
  • Royal London logo

Our partners

We are proud to be partnered with the following companies: logo
Octopus Money
The Parent Money Coach
People love using us

With a 5 star Trustpilot rating, customers love using our services to get their Life Insurance policy.

Compare top insurers

We have access to all the top UK insurers, so we'll be sure to find the correct policy for you.

Online or offline

Get the best of both worlds with an online journey backed up by human expertise.

FCA regulated

We are FCA regulated.

Cover Direct Promise

We promise to integrate the convenience of online accessibility with the personalised touch of human expertise.