Finding you the
right Life Insurance.
Join the thousands of people who found peace of mind with CoverDirect.
Get Covered
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“Friendly, knowledgeable and I felt reassured.”
Paul Clarke – Life Insurance Customer
“My mission is to make honest protection advice easily accessible.”
Ed Durell – Founder of Cover Direct
Partnered with Top UK Insurers:
Partnered with Top UK Insurers:
Detailed. In-depth. Tailored.
When buying Life Insurance, you need to think about your finances, dependents, and what’s going to happen after you’re gone. That’s where we come in.
Our advisers carefully guide you towards the right policy. So you can rest easy knowing your loved ones will be taken care of.
No-Obligation
Our advice is completely FREE with no obligation to buy.
Independent
We’re not biased towards any one insurer. We just recommend the right policy.
Online or Offline
Start online in your own time or Book a Call.
Unique Life Insurance for unique people.
Picking the right cover is possibly one of the most important decisions you'll ever make. That's why we perform a full review of your finances to ensure you get the protection you need. No cookie-cutter policies. No loopholes.
Offshore Driller
COVER AMOUNT:
£500,000
Cover Term:
15 years
Consultant
COVER AMOUNT:
£450,000
Cover Term:
23 years
Pilot
COVER AMOUNT:
£850,000
Cover Term:
18 years
Self-employed
COVER AMOUNT:
£220,000
Cover Term:
30 years
Business Owner
COVER AMOUNT:
£320,000
Cover Term:
25 years
5 star Life Insurance.
We've helped thousands of people find the right cover. Read their stories:
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"Amazing"
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"Amazing"
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"Amazing"
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"Amazing"
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"Amazing"
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"Amazing"
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"Very happy"
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"Very happy"
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"Very happy"
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"Very happy"
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"Very happy"
Every day people are making life changing decisions.
A young customer, in her early twenties, living with her mother and without children, faced the reality of minimal sick pay from her job as a marketing manager earning £30k annually.
Aware of the need to safeguard her earnings and savings, especially for future life events like homeownership, she opted for Income Protection. Understanding that being signed off work due to illness could jeopardise her financial plans, she embraced the policy.
Just six days after activating her income protection, she experienced an unexpected fainting incident on the London underground, resulting in hospitalisation and a diagnosis of fatigue, exhaustion, and vitamin D deficiency. Despite the distressing news, knowing she had the right cover in place provided a sense of reassurance.
Every day people are making life changing decisions.
A customer, aged 58, suffered a stroke four years ago, leaving him with residual effects such as loss of function in his right arm and leg.
Additionally, he was diagnosed as borderline diabetic with elevated blood pressure, cholesterol, and a high BMI. His family history, including his sister’s stroke at 58 and his brother’s benign brain tumour at 54, made it challenging to secure insurance from the broader market.
Despite numerous attempts by brokers over the years, only The Exeter was willing to consider his case. Finally, he obtained life insurance, bringing him immense relief. We plan to review his coverage annually to seek better rates.
Every day people are making life changing decisions.
A client faced challenges securing insurance due to his occupation as a pilot, limiting options to only three providers, one of which offered coverage at a high cost and required further medical underwriting due to his extensive flying hours.
However, as a whole-of-market provider, we successfully obtained coverage for him without additional underwriting, and at a significantly lower cost than previously quoted by other brokers.
Every day people are making life changing decisions.
In April 2024, Sam, the wife of our founder’s oldest friend Greg, contacted us after being diagnosed with myelofibrosis, a rare blood cancer. This diagnosis was particularly hard-hitting for us, as we had set up Sam’s Scottish Widows critical illness policy.
Throughout 2024, Sam faced intensive treatment and weeks of isolation from her two-year-old daughter. However, the financial burden was eased when her policy paid out within two weeks of her claim. Sam expressed her gratitude: “This lump sum isn’t for a holiday; it will literally pay the mortgage while I am on SSP during my treatment.”
Sam’s story underscores the importance of having the right protection in place, turning abstract statistics into a personal reality.
Every day people are making life changing decisions.
Carlo, one of our dedicated advisors at Cover Direct, recently assisted a client who needed to reassess his life insurance. The client believed he required more coverage due to changing circumstances. Carlo thoroughly reviewed his existing policy and advised an extension rather than purchasing a new, more expensive one, adding only £3 per month.
Carlo went further, recommending placing the policies in trusts for the client’s children to ensure they wouldn’t be included in his estate. He guided the client through all the paperwork, providing exceptional service. Thanks to Carlo, the client now has the right coverage at a reasonable cost and plans to return to us for future insurance needs.
Every day people are making life changing decisions.
As a business owner realised they lacked coverage for key personnel, they found Cover Direct online. Our thorough approach resonated with them. We took the time to educate them on various protection products, helping them choose Key Person Insurance to safeguard vital employees.
Our reasonable pricing also allowed them to opt for Relevant Life Cover, benefiting their employees and families. The peace of mind provided was invaluable, and the gratitude from their staff was unexpected. Our commitment to understanding and meeting their needs made all the difference.
