One Goal. Protection.

We’re on a mission to change the face of protection in the UK.

Doing good by being good.

We recognise there’s a problem with protection, and we’re on a mission to fix it, the right way. We believe it’s important to be open and honest, we want to give our customers the confidence to properly safeguard their future.

One Vision. Innovation.

Everyday we're supporting customers with access to financial knowledge, online and over the phone.

Reshaping protection.

Our commitment to constant innovation is leading Cover Direct to becoming the market-leader in life insurance and protection. We understand ever-changing markets and increasing customer expectations, which is why we’re proud to be pioneering the way and setting new standards in the protection industry.

One story. So Far…

We’re real people, passionate about protection, providing vital financial support to families up and down the country when they need it most.

We believe in doing the right thing, the rest doesn’t matter.

Our partners.